Where Ideas Take Flight

So, what happens before all those 𝘀𝘁𝘂𝗻𝗻𝗶𝗻𝗴 𝗿𝗲𝗻𝗱𝗲𝗿𝗶𝗻𝗴𝘀 you see?🎨

Well, a lot. One part of the process we absolutely love is concept development. Behind every sleek cabin interior or striking exterior paint scheme lies a lesser-seen but vital step—𝘀𝗸𝗲𝘁𝗰𝗵𝗶𝗻𝗴.

After initial consultations and crafting a style profile, the magic begins—when pen meets paper. These first sketches aren’t meant to be perfect; they capture the spark of an idea before it fades, exploring possibilities freely.

At this stage, it’s not about creating a pretty picture. In fact, many sketches aren’t all that pretty. So, what’s the point?

𝗦𝗸𝗲𝘁𝗰𝗵𝗶𝗻𝗴 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗼𝗳 𝗮 𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, 𝗲𝘃𝗲𝗻 𝗺𝗼𝗿𝗲 𝘀𝗼 𝘁𝗵𝗮𝗻 𝗮𝗻 𝗮𝗿𝘁𝗶𝘀𝘁𝗶𝗰 𝗼𝗻𝗲. It transforms fleeting thoughts into tangible concepts.✈️

Ever had an idea floating around in your mind, just out of reach? Putting pen to paper solidifies that thought—capturing it in the moment. A sketch invites feedback, sparks new ideas, and often reveals that what seemed perfect in your mind doesn’t hold up on paper—and that’s okay. It’s part of the process.

𝗦𝗸𝗲𝘁𝗰𝗵𝗶𝗻𝗴 𝗶𝗴𝗻𝗶𝘁𝗲𝘀 𝗱𝗲𝗲𝗽𝗲𝗿 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁. Through multiple iterations, we quickly realize our first idea isn’t always the best. Failing fast lets us move on to bigger and better ideas. This flexibility makes sketching indispensable, especially when 3D modeling is the final presentation standard.

If you’ve ever tried conceptualizing directly in 3D, you know how time-consuming it can be. A single 3D-modeled seat might take days to create, while 5-7 highly developed sketches can be done in a matter of hours. Then, we transition to the pixel world of modeling and precise dimensional constraints.

That’s why we love it—the freedom, the looseness, the way it helps us achieve flow and create something fresh. Admittedly, sometimes we get carried away. Once the markers come out, look out. More than a few of our hand-drawn sketches have ended up on the walls of flight departments and hangars. Some of you reading this may even have one hanging up—you know who you are.

But beyond the creative freedom, sketching refines ideas to their most essential form. The best designs aren’t just elegant—they’re effortlessly so. Simplicity is often what makes a concept 𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝘁𝗲𝘀𝘁 𝗼𝗳 𝘁𝗶𝗺𝗲, ensuring it’s as practical as it is beautiful. A well-sketched idea naturally finds that balance, leading to designs that work for everyone—from owners to operators to the teams bringing them to life.

In a world driven by pixels and precision, there’s something refreshing about the immediacy of a sketch. It’s the runway where ideas take off—the first step in a much larger journey from concept to completion.

So next time you admire a perfectly rendered aircraft interior or an eye-catching paint scheme, just remember—𝗶𝘁 𝗮𝗹𝗹 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝘀𝗸𝗲𝘁𝗰𝗵.

— Ken